A digital customer service platform and chatbot are powerful and potentially very effective tools to add to your communications toolset, but timing is important. An ill-conceived or badly executed implementation can result in a worse rather than a better user experience. We encourage potential clients to conduct their due diligence to determine if their organization is ready to implement this type of tool.
Our top 5 reasons to implement a digital customer service platform, including a conversational interface platform (chatbot)
In “Understanding the Evolution of Social Media in Government”, government employees report that 51% of citizens cite social media as one of the primary places they look for information. 12% indicated that social media is the first place they look for information. Only 13% saw social media as “peripheral” to their information search.