Graphic with layered paper question-mark cut-outs on the left and article text on the right titled ‘Accessibility vs. Usability: What’s the difference (and why it matters),’ introducing how the two concepts are often confused in digital teams.

For years, FAQs were treated as the junk drawer of the web. As UX/content advisors, we warned clients against using them as a patch for poor planning. But with AI and generative search platforms changing how people discover information, it’s time to revisit our advice. The FAQ format, or broader Q&A content, is enjoying a strategic comeback, not because it was misunderstood, but because the way people encounter content has fundamentally shifted.

An experimental playbook for optimizing government content for AI engines, designed for collaborative learning and continuous improvement based on real-world feedback.

A comprehensive study reveals the hidden impact of tools like ChatGPT, Perplexity, and AI-enhanced search on the behaviour of Canadians and government web traffic.