User Experience Design and Research

Whether you are designing a new website, application or intranet, or improving one that already exists, an essential element is the user experience or how users will interact with and feel about your end product once it is complete.

At its most basic, UX design is about using research to understand user needs and develop solutions that users want to use.

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Jumping Elephants’ UX Process

The Jumping Elephants approach to user experience design revolves around our client’s unique needs, but tends to be based on the following design process:

  • Understanding the problem, the constraints, and the objectives;

  • User, contextual, organizational, and stakeholder research;

  • Concept design, including information architecture deliverables, wireframes and prototypes;

  • Visual design, content strategy, communications and branding activities;

  • Usability testing and validation; and,

  • Finalization of designs.

PLAN

Focusing on developing the right solution for your business and your users.

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Project scoping

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Problem identification

RESEARCH

Getting a better understanding of the context we’re working in, to gather meaningful insights.

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Top task identification

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Comparative analysis

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Cognitive walkthrough

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Usability and task testing

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IA and content evaluation

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Heuristic evaluation

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One-on-one interviews and group facilitation

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User persona/journey research and creation

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Survey design and administration

DESIGN

Creating products from our research efforts towards the problems we are trying to solve.

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Information architechture

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Human computer interaction

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Branding

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Interaction design

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Content strategy

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Story telling

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Graphic design

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Marketing

MEASURE

Putting our creations to the test, setting the appropriate metrics to ensure ideal outcomes.

1. Identifying outcomes

2. Establishing Key Performance Indicators (KPIs)

3. Setting targets

4. Collecting data

5. Establishing baselines

6. Measuring against targets

7. Reporting performance

8. Begin again…

ITERATE

Continuing to evolve the solutions we develop based on results and feedback.

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Re-iterations of previous versions

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Test new iterations

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Rinse, repeat as necessary

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