User Experience Design and Research

Whether you are designing a new website, application or intranet, or improving one that already exists, an essential element is the user experience or how users will interact with and feel about your end product once it is complete.

At its most basic, UX design is about using research to understand user needs and develop solutions that users want to use.



Jumping Elephants’ UX Process

The Jumping Elephants approach to user experience design revolves around our client’s unique needs, but tends to be based on the following design process:

›      Understanding the problem, the constraints and the objectives;

›      User, contextual, organizational and stakeholder research;

›      Concept design, including information architecture deliverables, wireframes and prototypes;

›      Visual design, content strategy, communications and branding activities;

›      Usability testing and validation; and,

›      Finalization of designs.


User Experience Research

In order to create designs to optimize a user’s interaction with a product, Jumping Elephants takes care to collect valuable information and data. Good research is key towards creating solutions that can blend engineering, marketing, graphical and industrial design, and interface design together into a wonderful product.

›      Top task identification;

›      Usability and task testing;

›      One-on-one interviews and group facilitation;

›      Information architecture and content evaluation;

›      Eye tracking;

›      Heuristic evaluation;

›      One-on-one interviews and group facilitation;


Additional Information


User Experience Design

User experience design is about understanding organizational requirements and user needs – including how users feel and how they interact with a task – and building an interaction that provides a fulfilling and great experience for the user.

Each design phase is different, depending on the needs of the client, but it’s in this stage that the magic happens. With an understanding of what problem they are trying to solve, project constraints and the research that has been conducted, designers get to work solving problems using a variety of tools.

›      Information architechture

›      Usability and task testing;

›      Graphic design

›      Content strategy

User Experience Measurement and Reporting

Each project requires a different process but when it comes to measuring the performance of our creations, Jumping Elephants sets the appropriate metrics to ensure the best user experience possible.

1.      Identifying outcomes

2.      Establishing key performance indicators (KPIs)

3.      Setting targets

4.      Collecting data

5.      Establishing baselines

6.      Measuring against targets

7.      Reporting performance

8.      Begin again…

The Jumping Elephants' UX Process

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